What The Heck Is "BRANDING"?
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We have given this term a synthesized yet profound meaning driven by our passion to create, develop, and position any brand anywhere effectively.
For Difusion Branding Group, BRANDING is the art of Analysing, Revolutionizing, and Transmitting to anyone the purpose, values, and essence of a company, product or service, while positioning its uniqueness through effective business intelligence strategies for attracting, engaging, and fostering loyal costumers for the long term. |
In other words, BRANDING is to A.R.T. (Analyse, Revolutionize, Transmit) your brand's escence effectively and thus create loyal customers over and over!
Effective branding development provides most optimum market execution strategies for targeting and conquering today's NEW GENERATION OF CONSUMERS through emotion response stimuli methods. |
What We Do For A Brand
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CREATE IT (Brand Architecture)
ANALYZE IT (Brand Analysis; yours and your competitor's) DEVELOP IT (Brand Development) POSITION IT (Brand Positioning & Re-Positioning; revamp) PROMOTE IT (Brand Awareness; ATL, BTL, online and offline media experience generators) |
When you want to build a long-lasting development, you must have a very solid, well-focused and strong foundation. We achieve this goal by effectively executing a 7-stage distilled and "LEAN" brand development methodology at every branding project we do regardless of size; DBG's "D.E.S.T.I.L.A.D.O. 7".
This process applies the dinamics of sequential market research through a 7-Stage Brand Development and Positioning methodology. |
Why is Effective Branding so Crucial?
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Very crystal clear answer. An effective brand development and positioning is so necessary specially with today's challenging new generation of consumers. By developing a brand under this type of diligent and methodological processes, one could achieve easier and more accurately the desired brand perception in the top-of-mind of consumers, which will allow to maximize the brand's potential AND VALUE over time.
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Here is how the Norwich Business School of the University of East Anglia in England illustrates the potential of the power of Branding:
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Our Brand Equity Model
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First of all, what is brand equity? Brand Equity can be explained as the value that a brand (name, graphic icon, associations, longevity, product or service perceived quality, etc.) has acquired as a result of its recognition and performance level in the market.
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We have developed a Brand Equity Measurement Model (BEMM) that assertively plots the most relevant aspects that today's new generation of consumers consider when trying products and services offered by companies.
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Our Experience In Branding Projects
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We have served the FMCGs, food & beverage, retail, technology, and pharmaceutical industries over the years by having participated in product and service innovation, customer experience generation, new product development, and brand development and positioning strategies being the U.S. Hispanic, the Mexican & Latin American, and the Asia Pacific markets our specialty.
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The DBG team is experienced in effectively applying specific processes and methodologies to assertively reach the desired goal of your brand in branding, innovation, and marketing strategy challenges having full domain of the application of objective qualitative, quantitative, ethnographic, and specialized research (Eye Tracking Research & Packaging Science).
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